Taking a Minutes For Kids

Last week we launched our 2011-2012 Kohl’s a Minute for Kids campaign.  This is another project that I look forward to each year.  Through this campaign, funded by Kohl’s Department Stores, we are able to address pressing health and safety issues in our community.  This year we chose safety at play – sports, playgrounds, and wheeled vehicles. Using data from our emergency department and our pediatric health assessment we know thousands of accidental injuries caused by play could be prevented if the proper precautions are taken.

Throughout the year hopefully you will hear our radio spots and brief reminders of how to keep your kids safe at play.  We want parents, and kids, to know that injuries aren’t part of the game!

The campaign wouldn’t be possible each year without the generousity of Kohl’s Department Stores through their Kohl’s Cares program.  Through this program, classic books, stuffed animals and CDs are purchased and the proceeds benefit our hospital.  This season I’m super excited because they are selling a series of Nancy Tillman books.  I love these books – they are great for kids but even better for moms.  I own On the Night You Were Born and I typically have tears in my eyes by the end of the book! These are the books that you give a new mommy or mommy-to-be. Grand-mommies count too!  They are great books to let little ones know they are loved – and for mommies to discover how much they really love their children…

Consider spreadinga  little love this holiday season – to babies, to mommies – and in turn to children throughout our community!

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We have created this blog as a way to communicate key childrens' health and safety issues to parents and other child advocates. It is managed by Dayton Children's department of marketing communications. Comments can be sent to rodneyg@childrensdayton.org.

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